Digital Marketing Manager
Cepheid
Scopont, Maurens, Pyrénées, Midi, France
il y a 9j

About UsAt Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-

to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-

changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-

associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter ( CepheidNews).

Description

The Digital Marketing Manager will report to the Marketing Director EMENA & WA. This marketing leader plays a key role in the success of the growing Cepheid’s digital marketing capabilities.

This role interacts with management, marketing, global brand, sales and IT.

Responsibilities :

  • Accountable for developing, implementing and executing Cepheid’s digital marketing strategy and channels including lead nurturing, marketing automation, trigger-
  • based email programs, search marketing, and analytics.

  • Create the mechanism to deliver a greater number of high quality marketing qualified leads to the sales organization via digital channels
  • Identify new promising digital Marketing channels to drive additional growth
  • Develop business process and tools for integrating digital channels into marketing campaigns
  • Interest in the medical field or in infectious diseases, experience in this field is a plus
  • Develop business process and tools for the creation and optimization of impactful campaign web sites
  • Educate and train other team members on Digital Marketing
  • Develop analytics and key performance indicators (KPIs) to track the effectiveness of Cepheid’s digital marketing campaigns
  • Works across the organization and functions effectively to align resources to provide a customer-centric approach
  • Effectively manages change
  • Requirements :

  • Bachelor’s degree, preference for marketing, business or communications
  • Minimum of 5 years of digital marketing experience
  • Growth hacking mindset
  • Experienced in a multi-lingual environment
  • Basic understanding of Ecommerce
  • Experience in developing and built digital marketing capabilities from the scratch
  • Demonstrated experience and successful track record in search marketing and display advertising
  • Experience in driving Change
  • Experience with Google AdWords, Google Analytics, and Marketing Automation software a certification in those areas is a plus
  • Creative, out of the box thinking mind-set
  • Experienced with SEO
  • Experienced in project management
  • Experience in Diagnostics or Medical Device a plus
  • Digital Native which is always up to speed re the newest trends in digital Marketing
  • Strong analytical skills, critical thinking and data-driven decision making
  • Fluent in English, any other European Language is a plus
  • Critical Leadership Behaviors :

  • Influences without direct authority
  • Capable of building strong, effective and diverse organizations as the digital marketing function grows in the coming years
  • Creates followership through collaboration
  • Strong learning agility that cultivates and enables breakthrough thinking to drive growth
  • Operates with transparency and humility
  • Acts as a role model for high ethical standards and code of conduct
  • Location : Maurens

    Danaher Corporation OverviewDanaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide.

    Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions.

    Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage.

    We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

    At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries.

    We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders.

    Come join our winning team.

    Cepheid

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