Digital Ecosystem Manager
Corby Distilleries
France, de,Île,FR
il y a 11j

Description

Job purpose : The role of the DEM is to lead the management of the brand digital ecosystem (platforms, data management, e-

commerce, CRM, SEO, Innovation) Key missions : Your key missions will be to lead the management of the ecosystem :

Websites :

  • Manage website maintenance, optimization and development
  • Create new digital assets, landing pages following brand and markets activations
  • Recommend SEO strategy and lead the optimizations on the ecosystem
  • Create reports about natural navigation on the website
  • Propose new digital optimizations for the brand to improve consumer experience
  • Lead international localizations, work with Cuban teams and markets demands
  • eCRM :

  • Grow up the Data capture for Havana Club, activate centrally the data collected and help affiliate to activate efficiently
  • Run newsletter programs and trigger email campaigns, in collaboration with PR HQ initiatives
  • Create reports on CRM programs
  • Centralize markets eCRM programs and share the best practices
  • Other :

  • E-commerce : Push Havana Club products online via the existing ecosystem or Pernod Ricard’ tools and platforms (Drinks&Co )
  • Use of the PR tools : Falcon on social media, Exact Target on E-CRM, Google Analytics premium, etc.
  • Requirements :

  • Open-minded and curious, always on top of new trends and latest techniques in Digital topics
  • Entrepreneurial mindset
  • Solid organizational and time-management skills
  • A team player and collaborator, with excellent written / oral / interpersonal communication skills
  • Personal interest for global street culture (streetwear fashion, hip hop music, etc.) is a plus.
  • Scope and perimeter

    Main interlocutors : Pernod Ricard affiliates (local brand teams), Havana Club Marketing Department, Pernod Ricard HQ Digital team, Relevant third parties.

    Profile :

  • Education required : University / School graduate from an accredited university / school
  • Work Experience required : ideally 4 years of previous work experience incl. internships in Digital ecosystem management
  • Language required : Fluent English. Spanish would be a plus.
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