OVERVIEW OF ANAPLAN
Anaplan, Inc. (NYSE : PLAN) is a cloud-native enterprise SaaS company helping global enterprises orchestrate business performance.
Leaders across industries rely on our platform powered by our proprietary Hyperblock® technology to connect teams, systems, and insights from across their organizations to continuously adapt to change, transform how they operate, and reinvent value creation.
This is an incredibly exciting time for our company. Anaplan is revolutionising the way in which businesses plan. Planning is the discipline through which every business puts strategy into practice and also through which they respond to unexpected changes as these arise.
Traditionally, business planning has been done in functional silos resulting in fragmented and ineffective processes, typically managed on hundreds of spreadsheets and disconnected tools.
Anaplan enables businesses to unite global teams of hundreds or thousands of users on a single, connected planning platform so that all decisions are joined-up and everyone shares a single version of the truth’
We are today doing for Planning what Salesforce.com did for Selling creating a new category of cloud native business software, capable of delivering extremely fast and flexible deployment starting small, scaling progressively across use cases and business functions, for example Finance, Sales, HR or Supply Chain - and driving fast, continuous and impressive value.
Based in San Francisco, Anaplan has over 20 offices globally, 175 partners and approximately 1,500 customers worldwide.
To learn more, visit anaplan.com.
THE ANAPLAN COMMERCIAL AND EMERGING MARKETS BUSINESSES
The Commercial and Emerging Markets Area is one of the 6 main divisions of the Anaplan business in EMEA, responsible for driving a significant proportion of annual growth and billings.
The Commercial team operates across EMEA markets where Anaplan has a direct presence : UK, France, Nordics, DACH and Benelux.
It covers the large volume of accounts that are not addressed by our enterprise sales teams. It works in close alignment with our partner community for driving scale, growth and linearity with a lower cost of sale.
As a solution, Anaplan has been built to address and scale the needs of any size and type of business; typical target clients vary therefore in size and complexity and can range from a $200m local business to large multi-billion global organisations.
The Emerging Markets team is in place to address the growing demand in main EMEA countries where Anaplan currently has no direct Enterprise sales team.
The aim of this team is to support the growth of new markets and will address all available accounts in that given market - again in very close alignment with the partner ecosystem for rapid growth and scale.
This part of the business is key to growth across the region, creating the early in-market customer base on which Anaplan may build a future direct presence.
The nature of the EMEA Commercial Marketing Manager role is strategic, consultative and transformational combined with the frequent need for hands-on leadership by example.
At its core it involves the coaching, direction and alignment of various existing functions in the Anaplan EMEA ecosystem (Sales, Marketing, Partners) to drive significant increases in the inbound demand in our Commercial and Emerging Markets businesses.
The role reports into the EMEA Marketing Director and is defined by very close daily partnership and collaboration with the Area Vice President, Commercial and Emerging Markets.
Marketing Strategy and Planning EMEA Commercial
Working directly with the EMEA Marketing Director, and with a peer team of Field Marketing Managers : develop, implement and evolve the Marketing strategy for the EMEA Commercial business, heavily leveraging and helping optimise the existing content and Marketing programmes being driven into the Majors and Enterprise segment by regional Field Marketing teams.
Marketing Strategy and Planning Emerging Markets
Working with Sales Leaders and key Partners in Emerging Markets (initial priorities Italy, Spain and Russia) to develop, implement and oversee local Anaplan and Partner Marketing plans to aggressively grow awareness and demand for Anaplan platform and associated Partner services in target market segments.
This aspect of the role will involve a high degree of consulting, coaching and oversight of execution, drawing on the resources of the full Anaplan team, supporting and advising local Anaplan Sales manager, setting up and managing local agencies, plus where necessary hands-on execution.
The key deliverable and most important success metric in this role will be the delivery of significant increases in volume and quality of inbound Sales Qualified Leads for the Anaplan platform as evidenced through our well-matured planning and measurement systems.
Within this deliverable, the balance of Anaplan-driven vs Partner-driven demand will be an important dimension.
Additional development objectives will consist of :
The creation and operationalisation of robust Anaplan Marketing Plans for both Commercial and Emerging Markets : setting out objectives, strategies and tactical programmes
The growth of Anaplan Marketing expertise and activity amongst a select number of our strategic Partners
EXPERIENCE AND SKILLS PROFILE
The successful candidate will closely fit the following profile
An accomplished B2B Marketing leader with 15+ years of practitioner experience, including in particular
A seasoned senior business manager, effective at
A strong cultural fit for Anaplan