The Senior Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients’ projects, either directly, or through advising others.
You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day to day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimisation of their marketing channels, journeys and web properties.
You will provide frequent input into Product design, Product evolution & evangelization, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve efficiency and quality of the work.
Last but not least, you will also be coaching and mentoring team members from both a strategic and technical point of view for Analytics and Optimization.
Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
Drive performance of analytics and optimization capabilities to impact overall business results
Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks
What you’ll need
Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
Demonstrable experience with a mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation / personalisation roadmaps
Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live Jellyfish’s values : be positive, be the solution, be passionate, be accountable, be you
An ultra stimulating work environment in contact with high-level customers
Possibilities of multiple evolutions, on different positions and internationally
Competitive salary, based on experience (Fix Salary, Bonus and Anniversary Increase)
A complete range of training courses and projects to enable you to be a driving force in your professional development and to perfect your expertise all along your journey within Jellyfish
50% contribution on your public transport fees
Swile Card (ex LunchR)
Alan for your Health Insurance
Gym and massage Room in the building
And much more