Associate Manager, Digital Marketing.
Danone
Paris, FR
il y a 1j

About the role :

Nutricia North America has an exciting opportunity for a Associate Manager, Digital Marketing, ideally located in Maryland / DC but open to remote locations.

We are looking for a Digital Marketing Specialist to lead all digital communications for our upcoming DTC launch of an exciting breakthrough new product helping aging adults with memory support.

We are looking for someone who has a track record of creating best-in-class digital marketing programs that align with the overall marketing and communications objectives.

Qualified candidates will be on the cutting-edge of today's digital marketing ecosystem, including technology, media capabilities, content marketing, measurement, and innovation.

They will be naturally curious and an inability to settle for the status quo within their campaigns. This role will also collaborate closely with the ecommerce and healthcare professional / medical team.

Essential Functions :

  • Partner with the Marketing Director, Ecommerce team, and HCP team to develop breakthrough content (creative lead and copywriting) for our new product launch display ads, CRM emails, website, HCP campaign extensions, organic and paid social content, etc.
  • Creative and media agency management day-to-day lead for agency partner management, ensuring all partners are aligned to our strategy, working holistically, and optimizing to the strongest performing channels / creative units
  • Social media strategy and execution, including ongoing community management, organic strategy, content strategy, paid campaign management, graphic creation and posting
  • Campaign metrics and measurement always keep a pulse on performance to ensure KPIs are met or exceeded
  • Media management day-to-day optimizations and ongoing reporting / pace to goals
  • CRM journey development and content execution, working in partnership of the ecommerce team
  • Website content and UX optimizations and testing in partnership with ecommerce team
  • Knowledge, skills and abilities :

  • Strong digital marketing acumen and a proven track record of developing and managing full-funnel campaigns tied to business results
  • Ability to think strategically and creatively : analyze, synthesize, recommend, and take action
  • Strong communication and presentation skills
  • Experience with marketing automation platforms a plus
  • Thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, KPI selection and optimization based on role of touchpoints
  • About you :

  • Bachelor's degree required, ideally in Marketing. MBA preferred.
  • 3+ years of experience strategizing DTC digital marketing programs / experience managing performance marketing campaigns
  • CPG experience preferred
  • eCommerce / D2C experience
  • CMS experience
  • Social Media experience
  • About us :

    Nutricia Advanced Medical Nutrition is focused on pioneering and delivering specialized nutritional solutions and Best Care for medical professionals and their patients, helping people live healthier and longer lives.

    Nutricia North America was established in 1983 and is headquartered in Rockville, MD. We seek to provide solutions and services wherever nutritional intervention can be shown to improve clinical outcomes.

    In partnership with doctors, healthcare professionals and caregivers, we work to make a real difference in people's lives by speeding recovery and encouraging independence.

    Our ambition is to deliver only proven benefits through nutrition, as an integral part of disease management. Consisting of a wide variety of FDA and Health Canada regulated nutrition products, we are especially active in the management of inherited metabolic diseases, severe pediatric allergic and gastrointestinal disorders, pediatric epilepsy, and long term and critical care for seniors.

    Please join us in nourishing lives & inspiring a healthier world through food! Learn more

    Nutricia North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, physical or mental disability, veteran status, genetic characteristic or any other unlawful criterion.

    The base compensation range for this position is $90,000-$105,000. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.

    Danone requires that corporate employees be fully vaccinated against COVID-19 prior to entering the workplace. Please note that employees will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson’s Janssen vaccine).

    The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law.

    Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials.

    If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

    Danone can change company protocols at any time depending on local, state, and federal regulations.

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