Global SEA team Manager
Tripadvisor
Paris, France
il y a 5j

Part of TripAdvisor, TheFork is the leading European restaurant booking platform, providing an online and mobile service to internet users to find, select and book restaurants.

TheFork connects restaurants and diners via TheFork (website and application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type and average price), consult their reviews, check real-time availability and instantly book online.

For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel and hotel industries.

Within the Central Marketing team, the Acquisition & Partnerships department is in charge of growing TheFork’s user base and increasing the engagement of existing users through all digital channels (SEA, App campaigns, Paid Social etc.

and strategic partnerships (Google, Facebook, Apple ) for all TheFork geographies. In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand ), and (iii) key partners (Google, Facebook, agencies )

Reporting to the Head of Acquisition & Partnerships, you will define SEA strategy to bring campaign performance to the next level.

You will liaise with the local marketing teams to define the relevant actions and monitor the performances (bookings, new customers, ROAS ).

You will evolve in a fast-pace environment and a performance-driven business which will require you to be flexible and agile.

What you will do :

  • Manage large multi-national SEA (set-up, monitoring, optimizations)
  • Lead the SEA campaigns roadmap and identify growth opportunities, coordinating team activities
  • Define and reach the objectives in term of users acquisition and bookings generated
  • Communicate results, optimizations and new initiatives internally with the main stakeholders (management, local marketing team )
  • Manage the monthly budget and make strategic budget allocation recommendations
  • Analyze data to identify actionable insights
  • Challenge the statu quo, always test new strategies
  • Work collaboratively with other teams (local team, data, tech) to improve tools and processes
  • Lead the partnership with Google and other key partners
  • Stay abreast of the latest developments in SEA
  • Who you are :

  • 5-6+ years of experience in SEA
  • Experience with large marketing budget management
  • Very good presentation & communication skills, both written and oral
  • Structuration, synthesis & formalisation capacities
  • Very good project management skills
  • First experience of team management and good leadership skills
  • Perfect knowledge of Google search & tracking tools (SA360, Google Ads, Google Analytics, GTM)
  • Analytics & performance-oriented
  • Thrives in a collaborative international environment
  • Teamwork & solution-driven oriented
  • Humble and positive mindset, eager to learn
  • Fluent in English, another language is a plus
  • LI-LD2

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