Channel Partner Marketing Manager, Corporations
Boulogne, France
il y a 4j

Amadeus’ purpose is to power better journeys, using the latest technologies to develop solutions for our customers. We sit at the heart of every travel journey journeys that are personalized, rewarding and purposeful.

We are one of the world’s top 10 software companies with a global team of 19,000 professionals of 145 nationalities, working across 190 countries.

The future of travel has never been more exciting! With us, you won’t just be shaping your own career, you will be shaping the way the world moves.

Do you want to be a part of it? Great, then join us!

Purpose of the role

As Channel Marketing Manager you will be responsible for managing all aspects of marketing for the partner program and for different channel partner profiles.

The overall goal is to increase lead generation through Channel Partners. Activities will include designing tailor made marketing plans, join value propositions, sales enablement material and supporting collateral.

You will work closely with Channel Business Development teams to help them achieve Partner channel business objectives.

You are an experience self-starter with solid experience in channel enablement and development. The ideal candidate will have a can do attitude and has the capability to easily move from strategic planning to executional excellence.

This is a new role and it requires a candidate which accepts the challenge to work in an uncertain environment, has the resilience to succeed and the drive to develop new channel partners the successfully contribute to accelerate our business growth.


Your main responsibilities are :

  • Work closely with Channel Business Development Managers to successfully achieve the business objectives
  • Be responsible for developing and driving effective and tailor-made marketing plans for different channel partner profiles and under different business models.
  • Own development and maintenance of partnership messaging and related content including sales enablement materials, demand generation campaigns, and self-service tools in the portal.
  • Be responsible for overseeing the execution and success of the marketing activities and campaigns whether in a sell-with or a sell-through model.
  • Be responsible for marketing the partner program to partners, and internally to stakeholders, so that the program value proposition is clearly communicated.
  • Work closely with the product and corporate marketing teams.
  • Engage / advocate internally to ensure commitment to new channel partners and the Go-to-market plans.
  • Conduct business review jointly with Channel manager and partners to review performance and recommend improvements.
  • Education

    Minimum of bachelor's degree in management, business, marketing or related field .

    Relevant work experience

    At least 5 years in IT Channel Marketing Programs for top IT companies (eg. ERP, Cloud, CRM).

    Experience of marketing to and with System integrators and / or IT consulting firms.

    Experience in solution-based selling / marketing environment.

    Business understanding

    Strong knowledge of the technology industry and Enterprise IT experience (Expense, ERP, CRM solutions)

    Adaptability to high-tech industry and practices.

    Strong marketing skills in particular channel marketing

    commercial, negotiation and presentation skills

    Understanding of new technology


    Computing : Microsoft office, Digital Marketing tools (eg Eloqua or Adobe suite)

    Languages : Fluent English (spoken and written) is mandatory. Any additional language is valuable.

    Excellent verbal and written communication skills

    Ability to use marketing in B2B and channel marketing environment

    Ability to have an advance knowledge and experience of marketing planning, execution and management

    Knowledge of digital and online marketing

    Strong project management and organizational skills

    Knowledge of IT systems, Travel Industry systems or processes

    Strong knowledge of current, travel-related, PC products and tools

    We are an Equal Opportunity Employer and seek to hire the best candidate regardless of age, beliefs, disability, ethnicity, gender or sexual orientation.

    Any duplication and display of partial or full content of our job advertisement on any support, such as brochures, websites, mail, emails, this list is not exhaustive, is strictly forbidden without prior formal Amadeus’ authorization.

    Recruitment agencies : Amadeus does not accept agency resumes. Please do not forward resumes to our jobs alias, Amadeus employees or any other company location.

    Amadeus is not responsible for any fees related to unsolicited resumes.

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