Performance Marketing Manager
Vestiaire Collective
il y a 5j

At Vestiaire Collective, we are committed to delivering the best experience for our loyal community of buyers and sellers.

We are growing our team and our business into a global brand and the leaders in circularity in fashion. We want everyone we work with to be change-makers, to think differently, and to innovate without compromise.

About The Role

We are looking for a dynamic, result-oriented and creative Performance Marketing Manager to define the acquisition strategies across all our performance channels (SEM, retargeting, affiliates, shopbots).

With a 6-person team and a multi-million budget, you will be responsible for the launch and constant optimization of online campaigns to deliver the most effective possible result in sales and traffic and grow our customer base across all our markets (more than 15 across 3 continents), in collaboration with our local teams.

As part of the management team, your energy, your ideas and your attention to their perfect execution will contribute to the success of The pioneering marketplace that helps everyday make the fashion industry more circular.

Your Key Responsibilities

  • Develop tailored-made strategies and budget allocations for each market in order to grow, engage and convert our user base into buyers and sellers
  • Support your team of channel managers with your expertise, experience and business vision in order to implement best-in-class campaign tactics that fit in our overall strategy
  • Collaborate with local, onsite marketing, CRM and branding teams to launch successful 360 campaigns with cohesive messages and experience for our users
  • Consistently watch for innovative strategies and technologies that offer growth opportunities and create an active testing culture in your team
  • Develop and animate excellent relationships with our external partners and engage them in our growth ambition
  • Track and analyze our SEO business impact to help our tech and content SEO teams steer the performances towards our business objectives
  • Build, improve and automate our data collection, processing and activation in collaboration with our data team
  • Deliver performance reports and insights to internal stakeholders including local teams and C-level members
  • About You

  • 5-7 years experience, including 3-4 year minimum hands on experience managing PPC campaigns (SEM, retargeting)
  • Experience managing large budgets and delivering against multiple KPIs
  • Providing clear reporting, and more importantly actionable insights to a wide audience
  • Experience defining acquisition strategies and budget in an ecommerce company
  • Demonstrable passion for working in the online fashion industry with a commercial mind-set
  • Demonstrable capacity to combine a data-driven approach and creative customer-oriented approach
  • Proficient in use of Excel and BI tools to create reports and work with large data sets
  • An undergraduate degree in a related field (Business, Economics, Marketing) preferable
  • Skills

  • Demonstrable passion for working in acquisition
  • Ability to build strong collaborative internal & external relationships,
  • Excellent communication skills
  • Ability to lead a team
  • A data driven, proactive and creative approach to problem solving
  • Confidence with the ability to connect with people and be a team player
  • Constant desire to learn & undertake new challenges
  • Flexibility in adapting to fast-changing priorities and a fast paced work environment
  • Ability to understand & adjust to differences between geographies & cultures
  • Strong organisation skills, with the ability to multi-task and hit the ground running
  • Fluency in English is required, fluency (speaking, reading & writing) in other languages is preferable (French, German, Italian and / or Spanish preferred)
  • About Vestiaire Collective :

    It all comes down to one important question :

    Why should so many great fashion items remain unworn in people’s wardrobes?

    Vestiaire Collective is a global platform that connects millions of buyers and sellers of desirable pre-loved fashion. We are global : our headquarters are in Paris and we have satellite offices in New York City, London, Milan, Berlin and Hong Kong.

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