Product Marketing Manager
Wabtec Corporation
Buchelay
il y a 5j

For more than 100 years STEMMANN-TECHNIK has been developing and manufacturing special products to transmit energy and data.

We are pleased to welcome new employees to our large team in Schüttorf, Lower Saxony, who will work on developing and producing innovative solutions and tomorrow's energy trends for industrial and transport technology.

The other EU locations where we have the Product Line Industry operating units are possible.

Role summary :

Based on highly advanced market information from (potential) customers, operators and market stakeholders, this position develops the Marketing strategy of the product line (PL) as well as in collaboration with sales and engineering the strategy of applications.

Even more, with a dedicated knowledge about the market and the technological potential of the PL, this position generates opportunities and identifies which markets could be generated in the interest of the customers and the PL.

Above mentioned said will need to be plugged in a bracket in order to be able to address the right marketing approaches as well as to address the needed success criteria (technological-, functional-, price-wise) of the key applications.

Key responsibilities :

Strategic Marketing

In accordance to Wabtec / Corporate and Product Line Industry strategy set marketing strategy for Product Line Industry by evaluating customers, stakeholders, applications fields with the strong focus on expanding future business models.

Providing the market parameter for product definitions :

In charge to measure the performance of a product / service portfolio at a global level : sales, market share, competitiveness in terms of pricing, market coverage.

Be responsible for KPIs : market share, customer engagement (adoption of innovation).

Defines, trains and controls Product Line Industry expectations for sales and takes care to achieve it.

Supports / fixes and communicates customers’ expectations (throughout PL / EC&A as well as customers) in terms of Pricing, Quality and Delivery.

Leads the product definition based on an in-depth understanding of market, competition and real-life product usage.

Manages, together with technical teams, technical competitive benchmarks when required >

Set Unique Selling Points, differentiation and weaknesses of our products.

Develop Product- and Solution-Selling-Tools

In accordance to Wabtec / Corporate responsibility on Corporate Identity & Corporate Design, manages product and brand / site communication strategy for all Product Line Industry Products.

Sets / Defines trainings (on tools, communications, rhetoric, presentation skills).

Supports to builds Product Communication content and will be in charge of the digital content moderation, demonstrators, data sheets, references, etc.

Develops Value Selling tools.

Identify the best events / exhibitions to promote the products lines and define the related event strategy.

Pricing

Supports Development, floats and distributes pricing strategy in accordance to Wabtec / Corporate set pricing strategy for Product Line Industry sites in accordance to sales structure (production, site, reseller, agent, market).

Market research and new business development

Focused on the development of new business strategies accessing the customer needs and driving internal core competences in order to achieve the market requirements.

Monitors the global market : captures customer expectations, product purchasing process, usage, norms and regs, trends, competition, innovation.

Together with Sales Area Manager and Group Marketing team, organizes competition watches for his products (turnover, orders, market shares, calculations, industrial & engineering footprints, ) and dedicated market studies within his product line.

Requirements :

  • Engineering degree or and engineering background
  • Strong experience in product marketing within international company
  • Strong knowledge in industrial equipment market (power, energy, transportation, marine, construction)
  • Seniority and expertise to discuss technical matters with Engineering, Sales and Customers
  • Fluent English
  • Analytical, nummeric and communication skills
  • Ability to push topics and tasks within the organization
  • Self-dependent and structured working style
  • Excellent teamwork skills
  • Successful candidates will be employed under local employment conditions and must already satisfy local employment / work permit and residency regulations.

    Please apply with the CV in English language.

  • Posted Today
  • R0033436
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