Market Activation Manager H/F
Pernod Ricard
FR-Île-de-France
il y a 10j

Job Purpose :

  • Create brand value by engaging and inspiring local market teams to activate with excellence.
  • Market facing for Lead BMC’s as well as classic BMC’s defined for a region.
  • Communicate on marketing assets developed by the brand team and adapt according to market needs.
  • Identify synergies and best practices that could benefit the markets.
  • Duties & Responsabilities :

  • Influence A&P allocation and local brand strategy along 4 Ps
  • Introduce market relevant initiatives to support strategic execution
  • Best practices : collect and promote best practices to be incorporated to global Brand initiatives
  • Learn from Market successes and apply to Brand Strategy for ROW
  • Business responsibilities :
  • Collect and analyze market data (Plan / budget)
  • Coordinate key market interactions (Plan, budget, Business review, les Embiez)
  • Synthetize market needs for Brand Teams (input for Plan and Budget, incl. Les Embiez)
  • Create ad-hoc communication tools (PPT deck, etc.)
  • Provide input to pricing strategy and GMA
  • Skills & Qualifications :

  • 5 / 7 years of sales or marketing exp in brand owner or market company in PR group or similar industry
  • Creative, team leadership, taste for project management, sales mindset
  • At ease with allocation, BOI, local platforms, retail design
  • Bilingual English (Written & Spoken)
  • Additional information : The position is based in Paris, but will require travel (40%). Join a team where 96 % of employees feel proud to work for Martell Mumm Perrier - Jouët !

    Education Level

  • Master's Degree / MBA / Post Graduate Diploma
  • Travel

  • Yes, 50 % of the Time
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