Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care.
Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Integra's orthopedic products include devices and implants for foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair.
Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care.
Integra’s Tissue Technologies is an in-patient and outpatient Regenerative product portfolio, which includes products for wound care, burns, abdominal reconstruction, and plastic & reconstructive surgery.
In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 3,300 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."
She / He will be jointly responsible & accountable for developing market development activities of a product group in EMEA to ensure revenue growth and optimize the franchise margin in cooperation on a specific market segment.
Essential duties & responsibilities :
Be the technical expert of the product group.
Understand market dynamics to develop appropriate tactics and action plans.
Develop market segmentation, product messaging and marketing technics to drive growth.
Define the right product positioning and range mix in EMEA to reach the annual revenue targets.
Collaborate to the development of the annual marketing action plans for the franchise and implement them.
Develop and conduct training materials for our sales force.
Develop the appropriate marketing tools & programs to support the sales force
Develop training curriculum and train the sales force
Provide competitive analysis and updates & develop specific sales tools to answer the competition
Support the local sales group to execute their revenue targets
Develop country tactics for her / his franchise
Develop the EMEA product launch process for his / her range.
Support the sales force on technical issues, and conduct regular field visit with the sales team.
Attend EMEA key clinicians educational meetings (congress, courses, workshops..)
Develop KOL network to guarantee long term growth
Conduct EMEA market intelligence and provide related reports.
Develop the appropriate financial reports and market analyses on his / her franchise.
Be the franchise referent of all EMEA Cross-functional departments
Provide EMEA customers and market requirements to GFLs
Provide brand positioning and messaging to EMEA
Be the owner of the Product Lifecycle for the EMEA market
Minimum of 5 years experience in the Medical Device industry in a sales or marketing function
International experience required
Excellent communication and interpersonal skills
Flexibility and adaptability skills International experience
Ability to lead projects & execute