We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it.
It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation.
Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience.
Treasured by guests. Cherished by employees. Celebrated worldwide.
As an employee, you are expected to provide our guests with a bespoke and memorable experience measured to the highest standards of quality and service delivery.
Additionally the execution of your position will be in accordance to our company policies, standards and procedures.
Our company values are the fundamental spirit on how we reach our goals. As an ambassador of Dorchester Collection you will be entrusted with our values and expected to further enrich our We Care culture : Passion -
Personality - Respect - Working Together - Innovation
This job description is intended to illustrate the main duties and responsibilities of the role. It is not intended to be exhaustive and please be advised that the duties and responsibilities may be added on a temporary or permanent basis as appropriate.
Dorchester Collection are looking for an Email Designer to join our CRM Marketing team within our Corporate Office, to work primarily on delivery of CRM email campaigns, target optimisation within the email platform and Dashboard analytics for our Collection of nine hotels.
Core Job Responsibilities :
Deploy high frequency email communication via Adobe campaign - Query of RFM segmentation, delivery labeling using our naming convention, exclusion settings based on frequency and understanding the required campaign splits
Help with Campaign pipeline management update campaign planner, keep track of in progress / sent campaigns and assist in management of campaign elements through execution.
Validate hypothesis to target group / revenue drivers, develop new hypothesis
Build templated HTML emails
Design and layout for online, re-targeting banners, digital adverts
Conceptualise and visually develop ideas for various ad-hoc projects
Create pixel perfect’ web-ready elements for both web and social media
Work with Business Analyst to prepare quarterly analytics and campaign learning from the dashboard
Oversees and support relevant department email response’s from new email inboxes
Email Signup management- subscribe to Adobe contacts from marketing acquisition campaign
CRM Process innovation responsible for changes and maintenance of briefing System
Adobe campaign project manage the implementation of new initiatives developments (automation)
Carry out any other administrative support duties and responsibilities as assigned
Essential Functions & Physical Requirements
Performance Competencies : Inspiring People Engagement
Building and Mending Relationships
Inspiring Guest Engagement
Straight Forwardness and Composure
Doing Whatever it Takes
Inspiring Performance Excellence
Credible and Trustworthy
Preferably a minimum of two years’ experience in a fast moving, dynamic environment. Knowledge of the high end luxury hotel market is desirable
Strong experience of using Adobe Campaign - preferred
Good knowledge of HTML and CSS, especially HTML email development and responsive email design
Must be familiar with email testing environment such as Litmus or Email on Acid
Experience designing static web banners (HTML5 web banners would be an advantage)
Strong creative and technical skills in Adobe Creative Suite, specifically Dreamweaver or
equivalent, Photoshop, Illustrator and Indesign
Experience of email marketing and knowledge of CRM systems and databases
Experience executing, measuring, analysing, high-frequency email campaigns
Functional Skills, Knowledge
Strong communication skills and methodical approach.
Capacity to read situations and respond accordingly when dealing with travel agencies and senior management.
Excellent organisational and time management skills with the ability to multitask and prioritise workload with strong attention to detail.
A strong command of both written and spoken English is required; additional languages in French / Italian an asset.
Competent keyboard skills and experience with MS Office.
Needs to be a self-starter and show initiative.
Based at Dorchester Collection corporate office in London; current eligibility to work in the United Kingdom.
Dorchester Collection, Sixth Floor East, Lansdowne House, W1J 6ER London