Manager Direct to consumer Performance Marketing
Paris, 75, FR
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Kylie DTC Performance Marketing Manager - Europe

COTY, Paris, France

We’re Coty, a global leader in beauty. We’re World #1 in Fragrance, World #2 in

Professional Hair Care and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world.

We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.


Kylie DTC Ecommerce Performance Marketing Manager :

  • Will collaborate with LA-based Kylie Jenner team, New York-based DTC Ecommerce team, and Paris-based COTY Global Brand team to define and manage the Paid Media Plan and coordinate all activities and placements.
  • Will manage their budget accordingly create and manage campaigns and programmes to reach sales targets as well as to grow, nurture and reactivate customer segments.

    Reports to :

  • Director, DTC Ecommerce North America based in Paris
  • Job Location Options :

  • New York, NY
  • Expected Travel :

  • Primarily US-based travel in year 1
  • 1-4 times Globally per fiscal year

    Defines the Regional plan of activation for Paid marketing activities

  • Leverage the global marketing calendar to define the regional activation calendar for all paid activities ie e-mail, SMS, paid social, paid search, display etc.
  • Responsible for regularly updating the DTC Marketing Calendar for planned paid activities to provide visibility to other stakeholders, ensuring changes are communicated
  • Work with NY-based DTC Ecommerce team and LA Kylie team to get appropriate approvals for planned activity
  • Work with the Global Project Co-ordinator to be notified of unplanned activities and changes to timelines
  • React in an agile way to re-prioritise activities and actively respond to unplanned activities ie scaling Kylie’s social content
  • Define digital channel mix, execution strategy and testing of new channels for Region
  • Work closely with the customer services team to ensure they are kept updated on site activity which could impact customer service activity
  • Manages the campaigns, content & copy for Paid Media

  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Responsible for briefing the Content Production Manager on asset requirements and then executing these pre-prepared assets via the appropriate tools ie Klaviyo
  • Accountable for the Regional CRM activation plan and execution for paid activities to drive loyalty
  • Work closely with Demand Planning Manager to ensure upcoming campaigns are supported with appropriate stock
  • Execute the scaling of Kylie content to maximise uplift and extend the peaks
  • Manage paid SEO to gain traffic and visibility from search engine through winning search terms, buying search terms, google terms etc.
  • Track the performance of Paid Media spend

  • Own budget for performance marketing activities and allocate the budget to key initiatives based on insights
  • Estimate total sales opportunity based on approved and incremental budgets per channel
  • Responsible for working closely with the Data Analyst to track and report success of paid campaigns, share learnings with Content Production Manager and use it as a basis to inform future content decisions
  • Carry out A / B creative testing with the support of the Content Production Manager in order to optimise content
  • Work closely with the media agency to optimise in-flight paid media campaigns and improve return on investment
  • Experience

  • 5+ years Ecommerce Merchandising experience working on DTC Ecommerce brand managing Paid Media activities
  • Comfortable working around uncertainty to achieve results
  • Experience in working in a busy DTC Ecommerce environment and being able to demonstrate flexibility when plans change
  • Understanding of channels, campaigns and content complemented by strong analytical skill
  • Master of performance marketing tools : expert in using Klaviyo and SMS execution tools
  • Knowledge of Adobe Photoshop is a bonus
  • Commercially minded and able to drive positive ROI on campaigns
  • Passionate learner who stays on top of E-commerce and Digital Marketing capabilities
  • Natural team player, putting others before self, and actively engaging with internal and external stakeholders at all levels
  • A well-developed sense of humor and grace under pressure
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