Part of the Global Booking.com Communications / PR team, PR Manager - Regional PR runs efforts and operations in France and Belgium.
This position is responsible for execution of the EMEA Communications & PR strategy alongside the entire team, driving the consumer, Corporate, issues / Crisis, B2B PR and social media strategy in Europe, implementing the Global Communications guidelines, identifying and working with local spokesperson and business leaders, and local PR agency management.
The PR Manager of Germany and Switzerland works closely with relevant Brand and Social Media Teams, Partner Communications, Public Affairs, the other Booking.
com regional marketing & PR leads as well as Booking Holdings communications.
Taking a leadership role in executing the EMEA Communications and PR strategy for Booking.com in which is focused on consumer PR, corporate, and B2B PR, as well as crisis / issues management.
Co-developing and managing localized strategies to drive brand awareness through earned media in EMEA markets that mirror the Booking.
com messaging objectives and drive incremental results in key markets.
As needed, developing strategic communications plans for corporate and trade initiatives, drafting global communications messaging and presentation materials for global and local spokespeople and creating thought leadership positioning.
Including plans and messaging for crisis and issues management.
Developing the company’s local spokesperson roster, mapping subject matter experts with key business priorities and messaging goals to meet business objectives.
Working to improve the scale of proactive media engagement, including in-bound reactive media management, proactively identifying and creating news drivers, and leveraging locally relevant trends to mobilise timely PR activations and materials.
Actively managing a network of PR agencies in key EMEA markets, including Germany, UK, France, Belgium, Italy, Spain, Croatia, Nordics and Russia, Israel to grow brand awareness on a local basis, plus identifying, hiring and onboarding new agencies and suppliers as / when may be needed.
Working with Internal Communications & Partner Communications teams as needed to create a consistent corporate communications strategy and assets for all internal and external stakeholders
Evaluating and managing Booking.com’s participation in regional public-facing events, identifying locally relevant industry events and conferences to increase visibility and identifying appropriate speaking opportunities to define the company’s leadership in this area
Supporting, developing and working closely with the company’s local spokespeople on media and speaker opportunities
Co-Managing corporate and crisis communications initiatives as needed if and when they arise
A proven track record of 8+ years in Communications and / or related field, with strong experience in both Consumer, Corporate and B2B PR
Proven track record of experience in PR and media relations in France & Belgium
Deep knowledge of the Booking.com business and global e-commerce space. Including issues relating to platform business.
Knowledge of the regulatory environment for tech business in EMEA and the wider implications for business and corporate reputation.
Strong organizational skills; clear and strategic thinking with the ability to develop and execute multi faceted strategies
Ability to move quickly, be extremely hands on
Excellent written & verbal communications skills and presentation skills
Experience with stakeholder management and an ability to navigate large global organizations
Ability to think creatively, approach Communication from new angles, and manage both up and down the organization
Ability to act quickly and execute creative ideas locally, often with short lead time
Proven success working closely with senior level executives on messaging, speaking opportunities, media requests, internal communications, and more
Experience working at technology / internet / digital brand(s)
Demonstrable experience in issues and crisis management
Fluent English & German
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