Field Marketing Manager, Western EuropeParis, France Responsibilities :
Develop the regional / local marketing plans to supports sales objectives by attracting and acquiring new customers, while driving adoption and expansion with our existing customers.
Own the marketing-sourced pipeline contribution goals for the sales team.
Research, recommend and execute targeted regional / local marketing plans (primarily for France, and opportunistically in Spain / Italy) that include but are not limited to : field events, partner activities, user groups, industry events / tradeshows, relationships with local associations or communities, content creation and localization, press and analyst relations, executive roundtables, etc.
Ensure alignment with global digital / demand generation programs (e.g., webinars, email, advertising) and if necessary localize to extend reach or impact.
Work closely with account teams to craft account-level marketing plans for top strategic accounts. Participate in forecast calls and other forums to ensure feedback is gathered and used to improve and optimize programs.
Understand complex buying / selling processes involving multiple decision-makers for software and services purchases. Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions.
Ensure effective and efficient two-way communication between New Relic marketing and sales teams.
Work cross-functionally to oversee the timely execution of the field-marketing plan.
Track and measure demand-to-close metrics across field marketing programs, optimizing resources against regional objectives.
Skills and experience :
5+ years of experience in high technology B2B enterprise software field marketing required; SaaS / on-demand software experience highly desired.
Significant segment marketing, demand creation and campaign execution experience.
Deep knowledge of the technology market in France and how to best engage key decision-makers.
Experience defining acquisition account-based goals and objectives in conjunction with Sales.
Must be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.
CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
Willing to operate independently and achieve success with limited resources.
Strong organizational, project management, and multitasking skills.
Ability to work collaboratively to create a results-driven, team-oriented environment.
Strong analytical skills to determine ROI of marketing programs.
Bachelor's degree in Communications, Marketing, Business or a technical field; an MBA is a plus
Native fluency in French and professional working proficiency in English required. Professional working proficiency in any other language skills are a plus.
At New Relic, we hire people who are eager to contribute to our culture, and we empower them to do just that. We take pride in thinking beyond our day-
to-day job descriptions, and encourage you to actively seek out opportunities to create the type of work environment that you want to be a part of.
What does this look like in action? You should be ready to be a culture add to New Relic and spend 5% of your time finding meaningful ways to make this an even better place to work.
A little about us :
New Relic is a San Francisco Best Places to Work award winner, an Oregon Top Workplace award winner, named a leader in the Gartner’s 2012, 2013, 2014, 2015 & 2016 Magic Quadrant for APM companies, a Top 100 OnDemand Company, Best of SaaS (THINKStrategies), Top 100 Coolest Cloud Computing (CRN);
10 Cloud Management Companies to Watch (NetworkWorld) the list of accolades goes on. More important than all of that : we provide challenging work, opportunities to learn, high quality teammates, a standard-
setting product, and a company on the move.
New Relic is most decidedly an equal opportunity employer. We eagerly seek applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, individuals with disabilities, age, sexual orientation, protected veterans, or any other characteristic protected by law.
Note : Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.