VP, Performance Content
Publicis Groupe
Paris, Ile de France
il y a 5j

What You’ll Do :

The Vice President of Performance Content has shared accountability for driving the overall Performance Content COE evolution, operations, and revenue growth across Publicis agencies.

In this role, the VP has responsibility for the Performance Content COE and its development, staffing, and execution, serving as the department leader and holding all Publicis agencies accountable for delivering and producing industry leading SEO and Conversion Optimization solutions.

They are also responsible for supporting the continuous evolution of the Performance Content COE. As part of this, the VP acts as a steward for the practice framework, using it to drive service development, revenue retention, and organic growth.

Role Objectives : Practice Development

Practice Development

Shared accountability for client satisfaction and growth as it pertains to the performance content

Serve as the performance content senior leader across all Publicis agencies, building agency relationships

Maintain a strong understanding of marketplace conditions relevant to performance content and use that knowledge for ongoing communication with the market, Publicis agencies, and clients

Continuous improvement and implementation of performance content operations, processes, and tools that drive client satisfaction, results and performance content innovation and service delivery

Serves as a supporter to our agency’s performance marketing and SEO leads in key business development opportunities

Lead prospecting opportunities within our agencies to elevate our SEO and conversion optimization solutions

Drive adoption of performance content solutions through advocacy and education for performance media and content experts as well as client leadership

Support the development of learning and development programs where necessary

Identify and support the development of products to grow business and provide value to clients across the Publicis agencies

Drive cross-agency collaboration through shared framework, methodology and workflow development

Facilitate the connectivity of a network of highly motivated performance content experts

Establish and maintain partnerships with leading SEO technology platforms

Team Leadership & Development

Manage and mentor team members, working to drive the strategic vision of COE and company

Drive a culture based on teamwork, collaboration with accountability and intellectual curiosity

Provide methodological coaching and mentorship across the team to develop critical thinking, quantitative and technical skills, working to drive business objectives and the strategic vision of the department and company

Supports the hiring, training, and mentoring of all staff within the team

Conducts performance reviews and career path plans for direct reports

Reinforce a collaborative culture across teams for mentorship, shared product development and knowledge management


Bachelor’s degree, concentration in business, marketing, or advertising.

Successfully worked in a Vice President / Group Director role in the digital space for 2 years, career experience specifically in digital design / creative / marketing / e-commerce / SEO is required

8-10 years of management experience in digital marketing, direct marketing or e-commerce, client and / or agency experience preferred

6-8 years of demonstrated success in leading large teams

Proven success in creating and delivering clear, strategic presentations to C-level marketing and agency executives

Proven success mentoring and managing a staff of various levels of experience from entry-level to senior roles

Additional Information

All your information will be kept confidential according to EEO guidelines.

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