Spécialiste du Référencement Naturel H/F
Plaisir (425 Rue Henri Barbusse), IDF, FR
il y a 1j


You are energized by contributing to overall success and results of IKEA as well as motivated by increasing customer value and thinking customer first.

For this role we believe you have minimum 5 years of experience in Digital Marketing, SEO or similar. Further, you have in-depth experience using SEO specific tools (BrightEdge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel addons, crawlers etc) as well as in-depth experience with website analytics tools (Adobe Analytics, Google Analytics, NetInsight etc).

You also have proven html, javascript and CSS debugging experience, Meta and body copy basic writing skills as well as proven agency briefing experience.

Excellent french language and also good written and spoken English is needed.

You have broad detecting and handling search engines penalizations, of digital analytics and related KPIs as well as data handling and manipulation, of SEO-specific tools (GSC, BrightEdge, MajesticSEO, crawlers etc) as well as of performance marketing, conversion and online customer acquisition.

On top of this, you have good understanding of SEM, good knowledge of digital communication knowledge blended with IKEA tone of voice as well as of Content Management System (CMS) tools, debugging HTML, JavaScript and CSS.

You have ability to identify and follow trends about digital best practices, tools and methods as well as ability to analyze and break down large amounts of data.

In addition, you have ability to contextualize and communicate complex issues in your area of expertise to generate buy-in and solutions, ability to work and perform under pressure with flexibility and simplicity as well as ability to follow up on work done and capture learnings to improve.


In the role as Country SEO Specialist, you are responsible for contributing to IKEA goals for growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where IKEA is present.

You are also responsible for defining the SEO (Search Engine Optimisation) strategy to support the traffic to the country website, both in quantity and quality, cooperating with Marketing.

You will :

  • Act as a member of the E-commerce team and proactively contribute to E-commerce plan / output in order to deliver to the common objectives and goals
  • Provide SEO expertise in both onsite and offsite factors across all digital channels
  • Be responsible for analysing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players
  • Research, analyse, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates
  • Perform ongoing keyword research and identify improvements for content optimization
  • Periodically report on SEO key performances indicators such as Google keyword ranking
  • Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommend content improvements
  • Contribute and collaborate around global SEO projects
  • Collaborate closely with SEM in Marketing to find the best balance across organic and paid search
  • Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer.

    We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.


    This position is located in Plaisir.


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