WHO YOU ARE
You are energized by contributing to overall success and results of IKEA as well as motivated by increasing customer value and thinking customer first.
For this role we believe you have minimum 5 years of experience in Digital Marketing, SEO or similar. Further, you have in-depth experience using SEO specific tools (BrightEdge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel addons, crawlers etc) as well as in-depth experience with website analytics tools (Adobe Analytics, Google Analytics, NetInsight etc).
Excellent french language and also good written and spoken English is needed.
You have broad detecting and handling search engines penalizations, of digital analytics and related KPIs as well as data handling and manipulation, of SEO-specific tools (GSC, BrightEdge, MajesticSEO, crawlers etc) as well as of performance marketing, conversion and online customer acquisition.
You have ability to identify and follow trends about digital best practices, tools and methods as well as ability to analyze and break down large amounts of data.
In addition, you have ability to contextualize and communicate complex issues in your area of expertise to generate buy-in and solutions, ability to work and perform under pressure with flexibility and simplicity as well as ability to follow up on work done and capture learnings to improve.
WHAT YOU'LL BE DOING DAY TO DAY
In the role as Country SEO Specialist, you are responsible for contributing to IKEA goals for growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where IKEA is present.
You are also responsible for defining the SEO (Search Engine Optimisation) strategy to support the traffic to the country website, both in quantity and quality, cooperating with Marketing.
You will :
OUR TEAM WITHIN IKEA
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer.
We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
QUESTIONS AND SUPPORT? LET'S CONNECT!
This position is located in Plaisir.
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