The ASC has the following responsibilities to fulfil as they relate to four different key areas : 1. Customer The most important role that the ASC serves is that of providing excellent Apple Customer Service.
Responsibilities include : Conducting 1 : 1 and 1 : many product demonstrations using company developed demo scripts for guidance.
Selling Apple products and solutions without over-selling by communicating the benefits and value of the Apple Ecosystem through product demonstrations and after sales product setup.
Building a community of loyal Apple customers who will come back to consult the ASC on future Apple purchases. 2. Retailer Staff / Management A successful ASC proves him / herself relevant to a Retailer’s Management team and is able to gain support without authority.
Responsibilities include : Acting as an Evangelist of the Apple brand to retail staff / management, and keeping them engaged and up to date on Apple’s latest and greatest products.
Identifying and maintaining a virtual team of key staff members who the ASC will train and transform into Apple experts .
The training of the virtual team is critical, as the ASC will depend on this group to represent the Apple brand and drive sales when the ASC is not in the store.
Driving Apple sales, therefore driving traffic and overall store sales. 3. Apple Shop The ASC operates as a business manager of the Apple Shop.
As such, it is the ASC’s responsibility to maintain the quality and appearance of the Apple Shop in order to give the customer and Retailer the best possible Apple experience.
Responsibilities include : Ensuring all merchandising elements (including demo content, as well as all 2D and 3D elements) are up to date and follow Worldwide standards.
Providing daily care and maintaining tidiness, also submitting maintenance requests when needed through relevant systems.
4. Apple Corporate / Manager The ASC is able to provide key insights on the Apple business in a singular point of sale, and is also able to be Apple’s eyes and ears in the field.
Responsibilities include : Providing weekly business results and regular competitive / trend tracking. Providing insightful feedback that will help to further develop and improve upon Apple Shop performance.
Success Metrics / Key Performance Indicators : Quantitative Year over Year growth in Mac, iPad, iPhone, Apple Watch, and Beyond the Box sales in the assigned Point of Sale.
Achievement of overall Point of Sale sales goals vs. targets including key Beyond the Box attach rates. Excellent scores in quality control survey and mystery shopping audits (90% or better).
Qualitative Level of interaction with retail partner store staff (PC department / floor staff) Excellent customer feedback, and loyal customers who return to the store for Apple needs and questions.
Converting customers who wouldn’t ordinarily consider a Mac, an iPad or other Apple products.
Education & Experience