Responsible for driving highly effective digital execution in global campaigns and other digital initiatives across multiple markets in multiple territories for multiple assigned business units, working collaboratively with each BU Marketing and TM / DG (Transformative Marketing / Demand Generation) leader with overall responsibility for BU campaign strategy.
Key Responsibilities :
Drives digital demand generation through execution of global digital campaigns and initiatives.
A senior and influential team member, with digital and life sciences expertise who can work collaboratively with senior business unit leaders and demand generation teams across multiple biotechnology, laboratory and medical markets.
Develops strategic digital campaign oversight through planning, delivering, reviewing and improving tactical execution in targeted key markets.
Also ensures successful implementation of cross-Pall marketing initiatives (including Ecommerce & Branding) into the life sciences markets.
Understands how to assess, interrogate and provide insights / direction from digital data across multiple platforms including Web, Marketing Automation (Email and Nurture), CRM, Webinar and Social Media.
Leads on the digital activity to attract new prospects, nurture and convert to opportunities and sales.
Project manages all aspects of multi-touch digital campaigns and initiatives with the ability to provide guidance, leadership and hands-on delivery of promotional programs as required to meet agreed targets for lead generation, sales funnel fill and return on investment.
Integrates, repurposes and adapts digital content into emails, landing pages, social media, PPC, online advertising, webinars and other digital channels.
Qualifications / Experience :
Validated experience in B2B marketing, large-scale campaigns, marketing technology, and marketing optimization experience.
This should include experience driving digital marketing strategy for B2B lead generation.
Responsibility for digital campaign performance in a B2B environment.
Have a Life Sciences (Biotechnology, Laboratory and / or Medical) background.
Driven and motivated to work remotely from home (or offices near Portsmouth).