Senior Display & Programmatic Consultant (m/f/d)
il y a 6j

Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing.

Our purpose?

Every day we boost our clients’ data transformation into business impact across the entire value chain of organisations.

Our strength?

Our data services stand on double expertise : the combination of Artificial Intelligence and the business prowess acquired from our customers around the world, such as AccorHotels, Orange, Carrefour, Engie, Samsung, L'Oréal, Nissan

Artefact’s success comes from a unique mix of company assets : cutting-edge data technologies, agile methodologies for fast delivery, cohesive teams assembling the finest business consultants, data analysts, data scientists, data engineers, and digital marketing experts.

Artefact is :

  • 16 offices in Paris, London, NewYork, Shanghai, Dubai
  • 900 employees
  • 3 practices : Data Consulting, Data Marketing, Digital Marketing
  • What you will be doing : Key responsibilities

    Within the Media Division, which deploys media strategies for its clients, either 'branding' oriented to develop image and brand awareness, or 'ROI' oriented to meet sales recruitment objectives, the Senior Display & Programmatic Consultant M / F will be responsible for the following tasks :

  • Identify relevant direct & RTB buying strategies for our clients.
  • Identify the right technologies to activate to achieve these strategies and reach the objectives.
  • Implement targeting scenarios.
  • Recommend formats and messages, in collaboration with the creative studio, especially on dynamic banners.
  • Optimize the campaigns in red thread.
  • Continuous monitoring of new inventory opportunities, formats, ID deals, etc
  • To be a driving force behind synergies with the agency's other levers, i.e. Search, Creative, Display, Inbound Marketing, etc.
  • so that the media serves the client's overall performance.

  • Ensure reporting.
  • Qualifications : Education & experience required

  • You have a master’s degree level and at least a 2-year experience in programmatic, either in independent Trading Desk or Trading Desk of agency.
  • You are rigorous and know the Web Analytics KPIs.
  • You speak and write fluent French & English.
  • You should be proficient in one or more DSPs on the market, with successful experience in setting up, monitoring and optimizing multiple RTB campaigns.
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