TheFork, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe, Australia present in 15+ countries around the globe.
TheFork connects restaurants and diners.
Through TheFork (website and application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localisation, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online.
From the restaurants side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations and ultimately improve service and revenues.
TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community.
We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.
Within the Central Marketing team, the Acquisition & Media department is in charge of growing TheFork’s user base and increasing the engagement of existing users through all digital channels (SEA, Paid Social, App campaigns, etc.
for all TheFork geographies. In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand ), and (iii) key partners (Google, Facebook, agencies )
Reporting to the Head of Acquisition & Media, you will define and lead the acquisition action plan. You will liaise with every local marketing teams and agencies to define the relevant actions and monitor the performances (bookings, new customers, ROAS ).
What are your missions?
Manage paid acquisition campaigns :
Monitor, report, analyze & optimize :
Transversal project management :
Who you are ?