Finalité du poste
Steer the development of innovative and successful customer experience at Limagrain Europe by :
Driving and spreading a customer marketing vision, culture and expertise through Limagrain Europe organization
Developing Limagrain Europe digital Sales & Marketing strategies
Educate S&M teams and functional teams with regard to the need of developing strong customer centric culture and of launching S&M digital transformation at Limagrain Europe
Provide methodology and support for customer insight, segmentation and engagement model
Lead the further development of the CRM (including marketing module) and its effective use by the company
Analyze competitive environment and identify needs & opportunities in digitalization.
Propose and lead the implementation of Limagrain Europe Sales & Marketing digital transformation road-map
Coordinate and deliver (support) European (local) digital marketing initiatives including multi-touch point digital communication / programs
Evaluate, propose and support the implementation of new business model(s) linked to digital economy
Define Limagrain Europe strategy in terms of digital farming solutions. Contribute to the definition of the business model.
Ensure interface between IT / digital agriculture team / partners and BA and support projects roll-out.
Ensure best practice sharing across limagrain Europe in terms of customer approach and digital interaction.
Set-up and monitor relevant KPI to ensure business benefits of the different initiatives
Several years of experience in sales and / or marketing in Agriculture in International / Multicultural environment
Experience in new technologies deployment, with digital transformation experience as an advantage
Skills and compétencies in :
Strong communication skills
Customer oriented and marketing mindset
Leadership and influencing skills
Niveau d'études min. requis
Niveau d'expérience min. souhaité
Anglais (3 - Opérationnel)