Customer & Market Intelligence H/F
Roubaix, France
il y a 1j


Our Customer and Market Intelligence Manager plays a lead role in providing customers insights and market intelligence for our Go-to-market strategy.

This role will join the Global Product Marketing Team.

The Customer and Market Intelligence Manager is responsible within the Product Marketing team of all our competitive intelligence


Market analysis & competitive intelligence

  • Maintains an in-depth knowledge of market dynamics and competitive landscape through reading reports, market research, internet, press and other sources of reliable data
  • Attend trade shows and business intelligence events to collect competitor's data.
  • Review market and competitor data to uncover market opportunities
  • Keep a thorough knowledge of main competition announcements and new product introductions
  • Gather, analyze and sort competitor's information and establish a competition knowledge base
  • Collaborate internally to ensure intelligence is shared with appropriate groups and individuals.
  • Coach and update employees on competitive offerings, financials, pricing and marketing positioning.
  • Support Product Marketing in competition analysis on specific products
  • Customer intelligence

  • Build and Develops and maintains relationships with key internal customers to identify emerging needs and business challenges.
  • Upon request from product marketing and other marketing teams, conduct customer surveys & interviews for various purposes including : acquiring a clear understanding of customer product requirementscollecting post-product-launch qualitative feedback from customersunderstanding customer digital experience and customer buying behaviorcollecting feedback on our communication assets
  • Analyze results, communicate to all stakeholders
  • Recommend associated action / improvement plan
  • Profile

  • Able to understand customer trends and provide feedback and information to the organization; able to build a strong relationship with internal / external customers
  • Able to establish priorities among the organization's requests and focus most important initiatives; demonstrates highly self-organized working mode
  • Be tech-savvy with cloud expertise / knowledge, and with marketing & customer minded
  • Operational mind-set, hands-on
  • Strong business sense and the ability to quickly learn
  • Strong verbal communication skills, including an engaging presentation style
  • Demonstrated ability to generate easy to understand technical content that produces results
  • Experience in product launchs
  • You already have a significant experience of 3 years minimum in marketing / analytics within the IT industry.

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