The Group :
In 2015, Pernod Ricard celebrated its 40th anniversary. Since it was created, the Group has experienced ongoing growth and has significantly accelerated its development in the last ten years through major acquisitions.
Today, Pernod Ricard is the world’s co-leader in the Wines and Spirits industry. Our ambition is clear we want to become number 1 in the industry.
The entity :
Pernod Ricard EMEA & LATAM Headquarters activities are focused on the support and facilitation of the implementation of the Group’s strategy and oversee the performance of the market companies.
The department and the position :
The marketing team is looking for an intern, working with both consumer insights & digital teams.
Within the Consumer Insight Team, you will participate in projects by analyzing marketing data and consolidating information provided by EMEA & LATAM affiliates, and work on digital projects.
You will be trained for using the Group analytical tools and you will bring your conclusions to help the Department in making the best decisions and in enhancing the subsidiaries quality of work.
Within the digital team, you will participate in the circulation of the Group digital strategy in the region and you will support markets in their local activations.
You will be in touch with all the affiliates and the Group interlocutors.
Main missions : Consumer Insight :
Consumer Insight :
Support the acceleration of CRM in prioritized markets to increase Brand Equity and Drive Sales
Improve media campaigns (efficiency and effectiveness) through the support of pilots in region
Support the eCommerce Strategy for the Group on marketing aspects (Data, Campaigns,)
Support local relevant activations
Explore new business opportunities driven by digital by supporting, challenging and existing Marketing Platform in the region.
Implement a simple Digital Dashboard (in coordination with other teams) to measure the performance on conversation and conversion
Work on Benchmark, external insights to inspire the digital community
Centralize Best practices
Support the organization of digital summits & digital webinars
Business trips in different markets will be planned.
Required profile :