Job Summary :
The Consumer Strategy Division uses their insight into consumer expectations and company strategic guidelines to create marketing strategies designed to boost company image, attractiveness and profitability.
The team participates in defining and steering projects touching on every aspect of customer experience (show and attraction content, food & beverage offer, hotels, etc.
and all available marketing tools (communication, pricing, distribution, etc.).
As part of the Consumer Strategy division, you will participate in defining and rolling out marketing strategy for Park products and experiences (seasons, attractions, celebrations, etc.
as well as developing strategies focusing on key Disneyland Paris targets in order to increase sales and strengthen the destination’s brand image
Your main responsibilities
tests, etc.) and transforming learnings into concrete recommendations / actions
teams and country-based teams, supporting the implementation of these strategies over all channels and ensuring alignment with the strategic brief
Assigned projects may include :
You will work with the entertainment, research, communication, country and operations teams to ensure that all your objectives are met.
Do you have the right profile?
Education and experience
Skills and qualities
task and prioritize project workflow, proficient in project tracking tools, able to get information out quickly and effectively)
The Disneyland Paris difference
Joining our team is an opportunity to :
So are you ready for a fantastic human adventure? Come join 16,000 colleagues (Cast Members) who all share one and the same objective : making Disney magic come alive for our 15 million annual guests.
You provide the talent, and we’ll provide the means to make it shine. Apply today
About Disneyland Paris :
Disneyland® Paris is a company where dreams really do come true. Here, 16 000 Cast Members work in nearly 500 operational and support professions, on stage or backstage.
Their mission : offering every guest an unforgettable Disney Experience at our 2 theme parks and our 7 hotels as well as Disney Village.
The passion and enthusiasm of our teams has made our company the number one tourist destination in Europe!
About The Walt Disney Company :
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments : media networks, parks and resorts, studio entertainment, consumer products and interactive media.
From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-
class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe.
With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with EURO DISNEY ASSOCIES SAS, which is part of a business segment we call Disneyland Paris.