Senior Marketing Officer
The Walt Disney Company
Marne-la-Vallée, France
il y a 2j

Job Summary :

The Consumer Strategy Division uses their insight into consumer expectations and company strategic guidelines to create marketing strategies designed to boost company image, attractiveness and profitability.

The team participates in defining and steering projects touching on every aspect of customer experience (show and attraction content, food & beverage offer, hotels, etc.

and all available marketing tools (communication, pricing, distribution, etc.).

Your mission?

As part of the Consumer Strategy division, you will participate in defining and rolling out marketing strategy for Park products and experiences (seasons, attractions, celebrations, etc.

as well as developing strategies focusing on key Disneyland Paris targets in order to increase sales and strengthen the destination’s brand image

Your main responsibilities

  • Analysing consumer and business data (historical, segmentation, market insights, studies, etc.) to develop strategies and examine their potential (business case, strategic roadmap)
  • Developing strategic recommendations and writing up marketing briefs : defining priority markets / targets, writing communication concepts and messages, scheduling the campaign (highlights), defining KPIs, etc.
  • Briefing the Research team on consumer studies (quali / quanti, concept tests, target insight studies, trackers, copy-
  • tests, etc.) and transforming learnings into concrete recommendations / actions

  • Briefing the Creative / Advertising / Broadcast teams and tracking development of communication assets (key visuals, shootings, videos, texts, logos, TVC, etc.)
  • Working closely with the Entertainment, Franchise, Communication (KPIs, media, advertising, networks and systems, Web, PR, etc.
  • teams and country-based teams, supporting the implementation of these strategies over all channels and ensuring alignment with the strategic brief

  • Managing campaign performance reviews as well as customer experience satisfaction ratings, and recommending future improvements
  • Developing an integrated roadmap and action plan for your projects and ensuring effective exchange of information between stakeholders
  • Monitoring markets and competitors in order to identify new opportunities and propose innovative ideas designed to promote the brand and improve customer experience
  • Assigned projects may include :

  • Temporary season launches existing or new (i.e. Christmas, Halloween, etc.)
  • Developing marketing strategy and annual message schedule for the adult target and tracking rollout with communication teams
  • Developing the integrated marketing brief for communication tools (brochure)
  • Etc.
  • You will work with the entertainment, research, communication, country and operations teams to ensure that all your objectives are met.

    Do you have the right profile?

    Education and experience

  • You have a master’s degree from a Business School or equivalent
  • You have at least 4-5 years of work experience in B2C marketing, including developing 360 campaigns and managing transversal projects
  • You speak fluent French and English (level C1 required)
  • Skills and qualities

  • You are able to identify consumer insights and transform them into value propositions
  • Your excellent writing skills enable you to create communication concepts and materials in English
  • You are a team player, able to work autonomously in a fast-paced environment
  • You have the strong project management skills it takes to handle complex, transversal projects (rigorous, organised, able to multi-
  • task and prioritize project workflow, proficient in project tracking tools, able to get information out quickly and effectively)

  • You hold informed viewpoints, write up clear recommendations and can defend them to various audiences, including top management
  • You are persuasive and can motivate people to work together towards a common goal
  • You are creative and open-minded
  • You have solid analytical skills and a strong strategic mindset
  • The Disneyland Paris difference

    Joining our team is an opportunity to :

  • interact with a large number of internal partners (communication, entertainment, sales, event teams, etc.) and gain a transversal vision of how the company operates
  • develop your marketing expertise, from understanding consumer expectations to rolling out 360 marketing campaigns
  • widen your horizons with each new assignment : every project is unique, enabling you to learn, question and grow
  • So are you ready for a fantastic human adventure? Come join 16,000 colleagues (Cast Members) who all share one and the same objective : making Disney magic come alive for our 15 million annual guests.

    You provide the talent, and we’ll provide the means to make it shine. Apply today

    About Disneyland Paris :

    Disneyland® Paris is a company where dreams really do come true. Here, 16 000 Cast Members work in nearly 500 operational and support professions, on stage or backstage.

    Their mission : offering every guest an unforgettable Disney Experience at our 2 theme parks and our 7 hotels as well as Disney Village.

    The passion and enthusiasm of our teams has made our company the number one tourist destination in Europe!

    About The Walt Disney Company :

    The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments : media networks, parks and resorts, studio entertainment, consumer products and interactive media.

    From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-

    class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe.

    With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

    This position is with EURO DISNEY ASSOCIES SAS, which is part of a business segment we call Disneyland Paris.

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